Ironworks Consulting

Marketing Lead, Ironworks Consulting
2007 - 2010

Ironworks Consulting (now ICF Olson) is web design and technology consulting firm. At the time that I joined, Ironworks was a fast-growing startup that had grown organically with little to no marketing. However, they reached a point where they needed a point person for all of their marketing needs, and they took a chance on recent college graduate to learn and grow with them. I jumped right in, and what I didn't know I taught myself or found the resources to get the job done.

• Digital Marketing: Planned and implemented internet marketing strategy, including website content maintenance, SEO, paid search campaigns with microsites, and link-building strategies, which drove $3.8M in revenue in the first year

• Social Media: Created and maintained company blogs and social accounts

• Customer Relationship Management: Managed Salesforce.com CRM application, maintaining data and pipeline management, dashboards and reports to track ROI

• Partnership Management: Assisted in managing the Microsoft partnership, which included relationship building, pipeline sharing and reporting, and separate marketing budget

• Event Planning: Planned and executed various client and employee events, ranging anywhere from
  10 to 300+ attendees

• Public Relations: Identified PR opportunities, wrote press releases, and pitched stories to targeted publications

• Sales Support: Developed Sales and Marketing materials and client case studies