The Brandcenter originated as a traditional advertising school (previously called the Adcenter) and is ranked as one of the top ad schools in the country. The Creative Brand Management track is a fusion of creative thinking and analytical thinking. To use a cliché, it really is left brain meets right brain. It's a full-time, intensive two-year program where we learn to build, protect, and elevate brands with both smart strategies and also smart creative work.
I knew I wanted to go back to school to get a Master's degree and was originally considering a traditional MBA. But since I knew I wanted to continue to pursue a career in brand management, it was an easy decision to choose to go to a place with a program where the sole focus is to create the best brand managers possible.
Feel free to ask me about some of the wild and crazy projects I worked on during my time at the Brandcenter - there are too many to list on this website. :)